All careersBusiness & finance

Personal Financial Advisor

$105,070
median / year
$50,190 – $357,020
what most earn per year (10th–90th percentile)

What the job actually is

Help people plan their finances, from budgeting and saving to investing and retirement.

You may also see this posted as: Certified Financial Planner (CFP), Financial Advisor, Financial Planner, Portfolio Manager, Financial Consultant, Financial Counselor.

Where you work

Offices, client meetings, or remote; steady contact with clients.

The hours

Full-time; evenings and weekends to meet clients.

The day to day

What you'd actually spend time doing

  • Interview clients to determine their current income, expenses, insurance coverage, tax status, financial objectives, risk tolerance, or other information needed to develop a financial plan.
  • Analyze financial information obtained from clients to determine strategies for meeting clients' financial objectives.
  • Answer clients' questions about the purposes and details of financial plans and strategies.
  • Review clients' accounts and plans regularly to determine whether life changes, economic changes, environmental concerns, or financial performance indicate a need for plan reassessment.
  • Manage client portfolios, keeping client plans up-to-date.

Good fit if you like…

Enterprising

leading, persuading, selling, or turning an idea into action

Conventional

organizing information, following systems, and getting details right

Social

helping, teaching, caring for, or supporting other people

O*NET job zone 4 of 5

High preparation—usually a four-year degree plus experience—is common.

Work styles that matter most

Attention to DetailIntegrityDependabilityCautiousness

Software that shows up in the work

Examples employers report—not a checklist you must already know.

Microsoft ExcelMicrosoft Office softwareMicrosoft PowerPointMicrosoft AccessMicrosoft OutlookMicrosoft Project

By the numbers

May 2025 BLS wage & employment data · 2024–34 BLS employment projections.

Median pay
$105,070
per year
Hourly median
$50.51
per hour
What most earn
$50,190–$357,020
yearly, 10th to 90th percentile
Openings a year
~24,100
projected, 2024–34
Outlook to 2034
+9.6%
Much faster than average
Working in the U.S.
266,800
people, nationwide

Openings a year counts new jobs plus the ones that open when people retire or move on — a truer picture of your odds than growth alone.

“Median” means half earn more and half earn less. Your city, employer, and years on the job move it a lot — that is what the 10th-to-90th range shows.

BLS estimates 15.8% of workers in this occupation are self-employed.

What it pays in your state

Statewide medians are a better starting point than the national number. Your city and experience still matter.

BLS state wage tables

How you get in

Typical starting education

Bachelor's degree

Training path: Degree plus licenses (Series 65).

Related work experience: None.

On-the-job training: Long-term on-the-job training.

License or certification

Selling investments or insurance requires passing licensing exams.

Check the path where you live

Licensing rules and available programs change by state. These federal tools take you to the current official listings.

What it takes

CommunicationAnalytical thinkingSales abilityIntegrity

The honest take

Helping people manage money pays well — and the field needs advisors who look like their clients.

Standard Occupational Classification 13-2052. Pay and employment from the BLS May 2025 OEWS survey; outlook and openings from the 2024–34 employment projections; job context from the Occupational Outlook Handbook; tasks, interests, work styles, software examples, and job zone from O*NET 30.3. See something off? Tell us.