Gather and analyze data on markets and consumers to guide what a company sells and how it sells it.
Offices across most industries, some remote
Regular weekday hours
May 2024–25 BLS wage data · 2024–34 BLS employment projections.
Openings a year counts new jobs plus the ones that open when people retire or move on — a truer picture of your odds than growth alone.
“Median” means half earn more and half earn less. Your city, employer, and years on the job move it a lot — that is what the 10th-to-90th range shows.
Bachelor's degree
Training path: Bachelor's degree.
No license required to start in most places.
A common entry into the business world for people who like data and consumer behavior, with wide demand.
Run the Reality Check — build the life you want and see the salary it takes, then compare it to this one.
Browse verified internships, fellowships, and programs — many paid — that lead into fields like this.
Free resume templates, interview practice, and getting-hired guides in the Careers kit.
Standard Occupational Classification 13-1161. Pay, employment, and outlook from the U.S. Bureau of Labor Statistics (OEWS wage survey and 2024–34 employment projections). See something off? Tell us.