Gather and analyze data on markets and consumers to guide what a company sells and how it sells it.
You may also see this posted as: Market Analyst, Market Research Consultant, Market Research Specialist, Business Development Specialist, Communications Specialist, Demographic Analyst.
Offices across most industries, some remote
Regular weekday hours
Enterprising
leading, persuading, selling, or turning an idea into action
Conventional
organizing information, following systems, and getting details right
Investigative
solving problems, analyzing evidence, and figuring out how things work
O*NET job zone 4 of 5
High preparation—usually a four-year degree plus experience—is common.
Examples employers report—not a checklist you must already know.
May 2025 BLS wage & employment data · 2024–34 BLS employment projections.
Openings a year counts new jobs plus the ones that open when people retire or move on — a truer picture of your odds than growth alone.
“Median” means half earn more and half earn less. Your city, employer, and years on the job move it a lot — that is what the 10th-to-90th range shows.
BLS estimates 5.9% of workers in this occupation are self-employed.
Statewide medians are a better starting point than the national number. Your city and experience still matter.
Bachelor's degree
Training path: Bachelor's degree.
Related work experience: None.
On-the-job training: None.
No license required to start in most places.
Licensing rules and available programs change by state. These federal tools take you to the current official listings.
A common entry into the business world for people who like data and consumer behavior, with wide demand.
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Standard Occupational Classification 13-1161. Pay and employment from the BLS May 2025 OEWS survey; outlook and openings from the 2024–34 employment projections; job context from the Occupational Outlook Handbook; tasks, interests, work styles, software examples, and job zone from O*NET 30.3. See something off? Tell us.