Plan and direct campaigns that promote products and services, and lead the teams that create them.
You may also see this posted as: Brand Manager, Business Development Manager, Marketing Director, Account Supervisor, Business Development Director, Commercial Lines Manager.
Offices or remote; at a desk with frequent meetings.
Full-time; long hours around launches and deadlines.
Enterprising
leading, persuading, selling, or turning an idea into action
Conventional
organizing information, following systems, and getting details right
Investigative
solving problems, analyzing evidence, and figuring out how things work
O*NET job zone 4 of 5
High preparation—usually a four-year degree plus experience—is common.
Examples employers report—not a checklist you must already know.
May 2025 BLS wage & employment data · 2024–34 BLS employment projections.
Openings a year counts new jobs plus the ones that open when people retire or move on — a truer picture of your odds than growth alone.
“Median” means half earn more and half earn less. Your city, employer, and years on the job move it a lot — that is what the 10th-to-90th range shows.
BLS estimates 3.6% of workers in this occupation are self-employed.
Statewide medians are a better starting point than the national number. Your city and experience still matter.
Bachelor's degree
Training path: Degree plus years of campaign experience.
Related work experience: 5 years or more.
On-the-job training: None.
No license required; a track record of results matters most.
Licensing rules and available programs change by state. These federal tools take you to the current official listings.
The highest-paid job on this list that starts from any major.
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Browse verified internships, fellowships, and programs — many paid — that lead into fields like this.
Free resume templates, interview practice, and getting-hired guides in the Careers kit.
Standard Occupational Classification 11-2021. Pay and employment from the BLS May 2025 OEWS survey; outlook and openings from the 2024–34 employment projections; job context from the Occupational Outlook Handbook; tasks, interests, work styles, software examples, and job zone from O*NET 30.3. See something off? Tell us.