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Public Relations Manager

$146,910
median / year
$82,410 – $284,990
what most earn per year (10th–90th percentile)

What the job actually is

Plan public communications, supervise media relations, and manage reputation and crisis response.

You may also see this posted as: Communications Director, Community Relations Director, Public Affairs Director, Public Relations Director (PR Director), Communications Manager, Development Director.

Where you work

Companies, agencies, nonprofits, government, and offices.

The hours

Usually full-time; news events can create irregular hours.

The day to day

What you'd actually spend time doing

  • Assign, supervise, and review the activities of public relations staff.
  • Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  • Design and edit promotional publications, such as brochures.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Develop, implement, or maintain crisis communication plans.

Good fit if you like…

Enterprising

leading, persuading, selling, or turning an idea into action

Conventional

organizing information, following systems, and getting details right

Social

helping, teaching, caring for, or supporting other people

O*NET job zone 4 of 5

High preparation—usually a four-year degree plus experience—is common.

Work styles that matter most

CooperationSocial OrientationDependabilityLeadership Orientation

Software that shows up in the work

Examples employers report—not a checklist you must already know.

Microsoft ExcelMicrosoft Office softwareMicrosoft PowerPointSalesforce softwareAdobe AcrobatAdobe After Effects

By the numbers

May 2025 BLS wage & employment data · 2024–34 BLS employment projections.

Median pay
$146,910
per year
Hourly median
$70.63
per hour
What most earn
$82,410–$284,990
yearly, 10th to 90th percentile
Openings a year
~6,600
projected, 2024–34
Outlook to 2034
+5%
Faster than average
Working in the U.S.
74,850
people, nationwide

Openings a year counts new jobs plus the ones that open when people retire or move on — a truer picture of your odds than growth alone.

“Median” means half earn more and half earn less. Your city, employer, and years on the job move it a lot — that is what the 10th-to-90th range shows.

BLS estimates 0.3% of workers in this occupation are self-employed.

What it pays in your state

Statewide medians are a better starting point than the national number. Your city and experience still matter.

BLS state wage tables

How you get in

Typical starting education

Bachelor's degree

Training path: Bachelor's degree plus several years in communications or public relations.

Related work experience: 5 years or more.

On-the-job training: None.

License or certification

No license required to start in most places.

Check the path where you live

Licensing rules and available programs change by state. These federal tools take you to the current official listings.

What it takes

Media strategyWritingCrisis communicationLeadership

The honest take

Directs an organization's public messaging, media response, reputation, and communications team.

Standard Occupational Classification 11-2032. Pay and employment from the BLS May 2025 OEWS survey; outlook and openings from the 2024–34 employment projections; job context from the Occupational Outlook Handbook; tasks, interests, work styles, software examples, and job zone from O*NET 30.3. See something off? Tell us.