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Public Relations Specialist

$74,750
median / year
$44,110 – $135,150
what most earn per year (10th–90th percentile)

What the job actually is

Shape how an organization is seen by writing releases, pitching media, and managing its message.

You may also see this posted as: Communications Specialist, Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist), Community Relations Coordinator, Corporate Communications Specialist.

Where you work

Agencies, companies, and nonprofits.

The hours

Full-time, with occasional evening events

The day to day

What you'd actually spend time doing

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • Post and update content on the company's Web site and social media outlets.
  • Write press releases or other media communications to promote clients.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

Good fit if you like…

Enterprising

leading, persuading, selling, or turning an idea into action

Artistic

creating, designing, performing, or working without a rigid script

Social

helping, teaching, caring for, or supporting other people

O*NET job zone 4 of 5

High preparation—usually a four-year degree plus experience—is common.

Work styles that matter most

Social OrientationCooperationDependabilitySelf-Confidence

Software that shows up in the work

Examples employers report—not a checklist you must already know.

Adobe Creative Cloud softwareAdobe InDesignAdobe PhotoshopCanvaMicrosoft ExcelMicrosoft Office software

By the numbers

May 2025 BLS wage & employment data · 2024–34 BLS employment projections.

Median pay
$74,750
per year
Hourly median
$35.94
per hour
What most earn
$44,110–$135,150
yearly, 10th to 90th percentile
Openings a year
~27,600
projected, 2024–34
Outlook to 2034
+4.8%
About average
Working in the U.S.
283,380
people, nationwide

Openings a year counts new jobs plus the ones that open when people retire or move on — a truer picture of your odds than growth alone.

“Median” means half earn more and half earn less. Your city, employer, and years on the job move it a lot — that is what the 10th-to-90th range shows.

BLS estimates 1.9% of workers in this occupation are self-employed.

What it pays in your state

Statewide medians are a better starting point than the national number. Your city and experience still matter.

BLS state wage tables

How you get in

Typical starting education

Bachelor's degree

Training path: Bachelor's degree.

Related work experience: None.

On-the-job training: None.

License or certification

No license required to start in most places.

Check the path where you live

Licensing rules and available programs change by state. These federal tools take you to the current official listings.

What it takes

WritingMedia relationsSocial mediaCommunication

The honest take

A steady communications path that builds skills useful across marketing and media.

Standard Occupational Classification 27-3031. Pay and employment from the BLS May 2025 OEWS survey; outlook and openings from the 2024–34 employment projections; job context from the Occupational Outlook Handbook; tasks, interests, work styles, software examples, and job zone from O*NET 30.3. See something off? Tell us.